Dare to Go Get Lost?
Intro
Polaroid inspires exploration and the joy of instant photography, urging a return to adventure and personal storytelling in an era marked by the pandemic, political shifts, and rapid tech changes. technology.
Problem
In today’s world, where technology dominates our lives, the challenge was to inspire a generation used to virtual experiences to rediscover the tangible joy of photography. The goal was to attract younger generations to embark on real-world adventures and capture the moment through the lens of a Polaroid camera.
Response
As a solution, we created a nationwide scavenger hunt aimed at Gen Z. This initiative merged a digital app for social sharing with the analog charm of Polaroid photography, encouraging young adventurers to explore, capture, and share the beauty around them in a physically engaging way.
Process
Concept Statement
Polaroid challenges consumers to “go get lost” in the world and embrace the process of capturing a photo with an instant camera.
Objective
Have Polaroid highlight and inspire the idea of making your own adventure and taking your own pictures to a generation disrupted by a pandemic, political disarray, and an ever-changing technological landscape.
Opportunity
In an increasingly digital era, younger generations, overwhelmed by screens, seek escapes into traditional experiences. This shift offers Polaroid a unique chance to reintroduce Gen Z to the allure of the analog, promoting genuine exploration and the joy of discovering awe-inspiring moments in everyday life.
Target Audience
Key Demographics
Age: 22-30 years old
Education: Bachelor's degree or higher; at the end of their educational journey
Income: Moderate to high disposable income
Location: Primarily on the East and West coasts of the United States
Key Psychographics
Recent graduates eager to explore the world
Seek personal growth through travel
Enthusiastic about photography, willing to invest in high-quality equipment
Value travel experiences highly and are open to flexible work-travel arrangements
Challenges
Adjusting to post-graduation life and seeking meaningful work
Balancing wanderlust with career and financial responsibilities
Maintaining a travel-friendly lifestyle within a traditional work structure
Finding or creating jobs that accommodate a nomadic lifestyle
This project was a collaborative effort that blended unique creative visions.
This project brought together the talents and creativity of Jessica Amaya, Chloe Collins, Cameron Kennedy, and myself. Each of us contributed to shaping the campaign's narrative and visual identity, ensuring it resonates with our audience's longing for exploration and genuine experiences.